Brand Finance Fast Food 10 February 2015 report highlights the importance of strong brands in attracting customers, building loyalty, and making money. The report emphasizes that organizations should monitor brand performance and use financial measures to effectively utilize their most important assets. However, many organizations fail to do so, leading to poor communication of brand value and underestimate the significance of their brands to the business. Brand Finance bridges the gap between marketing and finance, providing financial guidance and accountability to ensure effective use of marketing resources and a positive impact on the bottom line.
