The Brand Finance Index of The Most Valuable European Football Club Brands report shows that Real Madrid, Manchester United, and Barcelona dominate the top spots with a combined brand value of over £1 billion. These clubs have dedicated teams working on managing, building, extending, and protecting their brand through various marketing strategies. Italian clubs have struggled to break into the top five due to the inability to fill aging grounds and lack of success in exporting Serie A outside of Italy. To improve revenue streams, Italian clubs need to focus on building local markets, ensuring full and safe stadiums, and securing more lucrative commercial deals.
