Brand Finance plc is a company that has been dedicated to measuring brand strength and value for over a decade. They use quantitative market data, financial information, and expert judgement to provide reliable Brand Ratings and Brand Values. They use the 'Royalty Relief' approach to calculate Brand Values, which is recognized by technical authorities worldwide and ties back to the commercial reality of brands. Their methods and reports are highly actionable for accounting, tax, litigation, and commercial purposes, and can also be used to manage brand strategy better. The mission of Brand Finance is not just measurement, but to provide the basis for better decision-making and action.
