The annual report on the world's most valuable pharmaceutical brands, published by Brand Finance in March 2017, provides an overview of the pharmaceutical industry's top brands. The report ranks the top 100 pharmaceutical brands globally, as well as the top 500 brands worldwide. The report also includes a foreword by the CEO of Brand Finance, David Haigh, which emphasizes the importance of strong brands in making money for businesses. The report highlights the need for organizations to monitor brand performance and use financial rigor in their analysis. The report suggests that marketing teams often struggle to communicate the value of their work, leading to underestimation of the significance of brands to the business by finance teams. Overall, the report provides valuable insights into the pharmaceutical industry's top brands and the importance of effective brand management.
