The Future 100 report by Wunderman Thompson Intelligence forecasts 100 snackable trends for 2020. The new decade marks a turning point for positive change, with consumers and companies eager to move beyond the instability of the 2010s. Ethically motivated consumers have created a new value system for brands, demanding protection, preservation of culture, and hope. Wellbeing and sustainability are now intertwined, with consumers caring about the health of the planet as much as their own health. Companies are also addressing the positive health implications of human connectivity, with products and services to build meaningful connections and tackle loneliness as a social and public health issue.
