This report, in partnership with Acxiom, explores how data partnerships can speed up recovery in travel. The report discusses the importance of data collaboration, loyalty optimization, and building trust with customers. It also provides best practices for data hygiene and policy trends, as well as a partner customer data hub checklist. The report concludes by highlighting the importance of combining data from multiple sources to create more personalized and contextually relevant customer experiences. As travel begins to recover, data partnerships can help travel companies keep their customers informed and safe, while also providing opportunities for relevant offers and increased engagement.
