This report by Acxiom examines the impact of the pandemic on the travel industry and highlights the importance of understanding traveler behavior in order to weather the current crisis and be ready for recovery. The study reveals that while travel restrictions and safety guidelines have limited business and pleasure travel, there is also an opportunity to be had through relevance and personalization. The report offers five critical action steps for travel brands to take, including knowing more about their customers and establishing trust through personalized experiences. The report emphasizes that the travel industry must adapt to the changing needs and behaviors of travelers in order to thrive in the post-pandemic world.
