Acxiom's CEO Chad Engelgau emphasizes the importance of being data-driven in today's business landscape. He believes that companies that see themselves as data-driven customer problem solvers will be more successful than those that only sell products or services. Engelgau's background in data and identity product management, marketing, and strategy development make him well-suited to lead Acxiom in this direction. He also serves on various industry boards and represents Acxiom in organizations such as the Ad Council, IAB, DMA, and ANA.
