This report discusses the changing role of enterprise technology platforms and the increasing importance of data in driving user productivity, happiness, and value. With the advent of consumerization and the tech-native millennial workforce, providing access to digital tools and solutions is no longer enough to create value. Instead, CIOs must focus on aligning technology strategy with central business objectives and leveraging data to drive competitive advantage. The opportunity for IT organizations is to serve as translators, helping cross-functional teams turn data into actionable insights. Ultimately, the key to success is data awareness and visibility, which can increase user productivity, happiness, and value.