This white paper provides guidance for procurement teams in the insurance industry to successfully implement chatbots. Chatbots are a digital technology that offers automated services to respond to customer inquiries, and have been adopted by many insurance companies to improve customer satisfaction and reduce costs. However, not all companies have seen positive results, and some have lost customers and business value due to poor chatbot strategies. The white paper discusses various strategies that procurement teams can implement to overcome these challenges, including conducting thorough research, selecting the right chatbot platform, and regularly evaluating and improving chatbot performance.