Driscoll's is exploring ways to transform its supply chain into a demand-driven model, using data analytics to optimize inventory levels and reduce waste. However, experts at GEP caution that technology alone is not enough to achieve this transformation. Instead, organizations must focus on building strong relationships and processes with suppliers, accurately forecasting demand and communicating it effectively. A study at Cranfield University found that a demand-driven supply chain can lead to significant improvements in efficiency and cost savings.