This white paper discusses the benefits of data-driven digital loyalty programs for retailers. Legacy loyalty programs make it difficult to share data, but digital tools can provide insights into past transactions and future purchases. To revamp a rewards program, retailers should recognize the shift towards online and mobile apps and embrace digital-centric incentive programs. The global loyalty program market is expected to grow from $194B to $223B from 2020 to 2025, with the majority of growth coming from digital rewards offerings. Digital cashback is a rapidly growing subset of this market. By leveraging digital rewards programs, retailers can quickly identify customer acquisition and retention trends.
