The CPG industry is expected to see a stabilization of buying behaviors as the vaccine rollout reaches its peak. However, the industry should expect more travel and in-store shopping from consumers, but spending in these areas may not return to pre-pandemic levels. The Food and Beverage (F&B) industry should expect more travel and more in-store shopping from consumers, but will spending in these areas return to pre-pandemic levels? Even as the pandemic’s curve begins to flatten in the North America, new problems are emerging including rising commodity prices, fluctuations in shipping and freight costs, and expanding economic inflation. The CPG industry should adjust their supply chain, procurement and digital strategies to improve financials and meet consumers wherever and however they choose to buy.
