Value Chain Collaboration is essential to mitigate rising cost pressures. COVID-19 has exacerbated these challenges, and collaboration with suppliers and industry cooperation is the future. A value chain perspective, coupled with a strong technology platform that maximizes interoperability and integration, can help reestablish the ability to optimize costs. Collaborative planning and shared visibility among partners will differentiate winning value chains. Consumers, enterprises, and partners up and down the supply chain will reap the collective benefits of better decision-making, utilization, and risk management.