The report, "Maximize your research ROI," highlights the importance of conducting efficient and effective research in a rapidly changing world. The report emphasizes the need to pivot research approaches to be more agile and to collect real-time insights to understand changes in consumer and employee perceptions, needs, and behaviors. The report also highlights the benefits of providing direction and guidance to decision-makers through better and faster research. The report suggests that by controlling costs with scalability and emphasizing the business impact of insights, research leaders can maximize their return on research investments.
