This report provides guidance on building agile research functions in-house. The demand for research and insights has increased due to the global pandemic, and companies are facing budget and resource constraints. The report suggests that the right team is crucial for delivering agile insights, and highlights the importance of having the right tools. The report also discusses why Qualtrics is a good choice for research today. The right team for agile research functions should be able to deliver insights quickly and efficiently, and should be able to adapt to changing market conditions. The report suggests that research teams should be rethought to control costs and provide value to the business. The ebook included in the report provides best practices for creating a research function that makes sense for an organization.