The 2022 annual report on the most valuable and strongest Mining, Metals & Minerals brands by Brand Finance ranks Ma'aden as the top brand in the Middle East. The report, which analyzes brand value and strength across the industry, also highlights the importance of effective corporate communication in building strong brands. Brand Finance, the world's leading brand valuation consultancy, has been helping companies connect their brands to the bottom line for 25 years by quantifying the financial value of brands through market research and analysis. The company's expertise spans a wide range of disciplines, from marketing and market research to brand strategy and visual identity, and it is regulated by the Institute of Chartered Accountants in England and Wales.
