Brand Finance Real Estate 25 is a report that ranks the most valuable and strongest real estate brands in the world. The report is published annually by Brand Finance, a leading brand valuation consultancy that has been helping companies connect their brands to the bottom line for 25 years. The report uses a combination of expertise from marketing, market research, brand strategy, visual identity, tax, and accounting to quantify the financial value of brands across all sectors and countries. The report includes a sector reputation analysis and methodology, as well as definitions and a brand valuation methodology. Brand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, and the first brand valuation consultancy to join the International Valuation Standards Council.
