The Brand Finance Middle East 100 report is a comprehensive analysis of the most valuable and strongest brands in the Middle East. The report ranks brands across all sectors and countries, and provides a unique combination of expertise in marketing, market research, brand strategy, visual identity, and tax and accounting. The report also includes a Brand Guardianship Index, Brand Spotlights, and a Global Soft Power Index. The methodology used by Brand Finance is based on a combination of financial analysis and expert opinions. The report is published annually and is available on branddirectory.com and brandfinance.com.
