Brand Finance US 500 January 2021 is a report that ranks the 500 most valuable and strongest American brands. The report is published annually by Brand Finance, a leading brand valuation consultancy that helps companies connect their brands to the bottom line. The report includes brand value analysis, brand strength analysis, and sector reputation analysis. Brand Finance uses a unique combination of expertise across marketing, market research, brand strategy, visual identity, tax, and accounting to quantify the financial value of brands. The report is based on a methodology that has been developed over 25 years of research. Brand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales and is a member of the International Valuation Standards Council.