Japan 100 2020 - Jpn

Brand Finance Japan 100 June 2020 is a ranking of the top 100 brands in Japan, based on their brand value and brand strength. The report covers the COVID-19 global impact analysis, definitions of terms used in the evaluation, the methodology used for evaluation, the market research methods used, the related stakeholders' equity index, consulting services, brand value evaluation services, communication services, and the Brand Finance Network. The report also provides information on how to contact Brand Finance for inquiries, and the company's website and social media handles. Brand Finance is a leading independent brand value evaluation company that aims to eliminate the gap between financial and marketing-based brand value assessments. The company was established in 1996 to bridge the gap between the marketing and finance departments of companies and institutions. Over the past 20 years, the company has contributed to the branding and return of various businesses and organizations through its various services. Brand Finance quantitatively measures the financial value of brands, and publishes a ranking of the top 5,000 brands worldwide annually, with 100 reports for each industry. The company has a diverse team of experts in marketing, market research, brand strategy, visual identity, tax, and accounting. Brand Finance is a certified accounting firm and a member of the UK's Institute of Chartered Accountants in England and Wales, and is also the first brand value evaluation consulting company to join the International Valuation Standards Council (IVSC) and the International Marketing Accountability Standards Board (MASB). The report includes information on the sources of data used for the calculation of brand value, predicted numbers, and calculation formulas.