The "Brand Finance Cosmetics 50" report for 2020 ranks the 50 most valuable and strongest cosmetics brands in the world. The report provides an executive summary of the total brand value of the top 50 brands, as well as an analysis of the impact of COVID-19 on the global cosmetics industry. The report also includes definitions of key terms and methods used in the valuation process, such as brand valuation methodology and market research methodology. Additionally, the report offers consulting services for brand evaluation and communications. Brand Finance is a leading independent brand valuation consultancy that has been helping companies connect their brands to the bottom line for over 20 years. The company offers a unique combination of expertise in marketing, market research, brand strategy, visual identity, tax, and accounting. Brand Finance is regulated by the Institute of Chartered Accountants in England and Wales and is a member of the International Valuation Standards Council.
