Brand Finance Ireland's annual report for 2020, published on April 25th, provides an analysis of the most valuable and strongest Irish brands. The report includes a sector reputation analysis and a COVID-19 global impact analysis. The methodology used to value the brands includes market research and stakeholder equity measures. The report also provides information on Brand Finance's consulting and evaluation services, as well as its communications services. The company is a leading independent brand valuation consultancy, offering a unique combination of expertise across marketing, market research, brand strategy, and visual identity.
