Brand Finance Russia's 2017 annual report, released in April, provides insights into the most valuable Russian brands. The report highlights the importance of brands in attracting customers, building loyalty, and motivating employees, but also stresses the need for financial rigor in monitoring brand performance. The report emphasizes the importance of bridging the gap between marketing and finance and offers a language that both teams can understand. The report also provides a framework for answering key questions related to brand valuation, including how to determine fair prices for授权 brands, when to sell, and how to make strategic decisions about brand architecture. Brad Fiace, the report's author, has extensive experience in brand and brand business valuation and has conducted thousands of assessments to help answer these questions. The report also highlights the strong correlation between strong brands and stock market performance, showing that investing in the highest-rated brands can result in nearly twice the average return of the S&P 500 index.
