The Brand Finance Retail 50 report provides an annual ranking of the world's most valuable retail brands. The report emphasizes the importance of strong brands in attracting customers, building loyalty, and motivating staff, but also highlights the financial value of brands and the importance of monitoring brand performance. However, many organizations fail to effectively use their most important assets, and marketing teams struggle to communicate the value of their work to boards. Brand Finance bridges the gap between the marketing and financial worlds, providing experience and expertise in market research, visual identity, tax, and accounting to help organizations effectively manage and value their brands.
