The report "Brand Finance Toys 25" is an annual report on the world's most valuable toy brands. The purpose of a strong brand is to make money, attract customers, build loyalty, and motivate staff. However, many organizations fail to effectively use their brands, which are often their most important assets. Monitoring of brand performance is important, but it is often sporadic and lacks financial rigor. Marketing teams struggle to communicate the value of their work, and boards underestimate the significance of their brands to the business. Brand Finance bridges the gap between the marketing and financial worlds, providing financial guidance and accountability for marketing spend. The report highlights the importance of design, advertising, and marketing, and the need for effective brand management to drive business success.