The annual report on the world's most valuable aerospace and defence brands provides an overview of the top 25 brands in the industry. The report includes a comparison of the top 100 brands in Australia, the top 500 brands globally, the top 30 airlines, and the top 25 aerospace and defence brands. The report also provides an explanation of the methodology used to determine the rankings and a summary of the executive summary. The report emphasizes the importance of monitoring brand performance and the financial value of brands. It also highlights the challenges faced by marketing teams in communicating the value of their work and the importance of brands to the business.
