Brand Finance has released its annual report on the world's most valuable tobacco brands, the Tobacco 50. The report ranks the top 50 tobacco brands based on their financial performance and brand strength. The report also includes a foreword, definitions, methodology, executive summary, and a full table of the top 50 brands. The report highlights the importance of monitoring brand performance and using financial rigor to understand the value of brands. The report also notes that marketing teams often struggle to communicate the value of their work to boards, leading to underestimation of the significance of brands to the business. The report aims to help organizations make the most of their brand assets and effectively use them to make money.
