This report provides an annual ranking of the world's most valuable media brands, as determined by Brand Finance. The report includes a brief introduction, definitions of key terms, methodology, executive summary, and a full table of the top 25 media brands by value. The report emphasizes the importance of monitoring brand performance and using financial rigor in evaluating brand value. It suggests that many organizations fail to effectively use their most important assets, and that marketing teams and boards often struggle to communicate the value of their work. The report concludes that financial teams should be more open to the significance of brands to the business.
