The report provides an overview of the world's most valuable French brands, as ranked by Brand Finance. The report includes the Brand Finance France 50, Brand Finance Australia 100, Brand Finance Global 500, and Brand Finance Airlines 30 rankings. The report also includes a foreword, definitions, methodology, and an executive summary. The full table of rankings is provided in both EURm and USDm, and the report includes information on how to understand and use brand value. The report emphasizes the importance of monitoring brand performance and using financial rigor to communicate the value of marketing efforts to the business.
