The report provides an annual ranking of the most valuable Danish brands, including Brand Finance Denmark 50, Brand Finance Australia 100, Brand Finance Global 500, and Brand Finance Airlines 30. The report emphasizes the importance of monitoring brand performance and using financial rigor to understand the value of brands. The CEO of Brand Finance notes that many organizations fail to effectively utilize their brands as assets and that marketing teams often struggle to communicate the value of their work to boards. The report provides a full table of brand values in both USDm and DKKm and offers guidance on how to understand and make the most of a brand's value.
