This report provides an annual ranking of the most valuable Romanian brands, based on the Brand Finance Global 500 ranking. The report highlights the importance of brand value in attracting customers, building loyalty, and motivating employees. It also discusses the challenges faced by organizations in monitoring and valuing their brands, and the need for more frequent and accurate financial reporting. The report concludes that a strong brand can generate significant financial value, and that organizations should invest in branding to take advantage of these opportunities.
