The report provides an annual review of the world's most valuable logistics brands. The purpose of a strong brand is to make money, and companies should monitor brand performance and use financial measures to understand its value. However, many organizations fail to do so, leading to poor communication, wasted resources, and a negative impact on the bottom line. Brand Finance bridges the gap between marketing and finance, providing financial guidance and accountability for marketing spend. The ultimate purpose of brands is to make money, and companies should focus on using their brands effectively to achieve this goal.
