Brand Finance's annual report on the world's most valuable automobile, auto component & tire brands highlights the importance of strong brands in attracting customers, building loyalty, and motivating staff. However, the primary purpose of a brand is to make money, and many organizations fail to effectively use their most important assets. Monitoring of brand performance should be a priority, but it is often sporadic and lacks financial rigor. As a result, marketing teams struggle to communicate the value of their work, and boards underestimate the significance of their brands to the business. Brand Finance bridges the gap between marketing and finance, providing experience across a wide range of disciplines and emphasizing the importance of making money through brands.
