The Brand Finance China 300 report for March 2018 focuses on the most valuable Chinese brands. The report highlights the importance of strong brands in attracting customers, building loyalty, and motivating staff, but emphasizes that the primary purpose of a brand is to make money. The report suggests that many organizations fail to effectively use their most important assets, the brands, by failing to monitor brand performance and communicate the value of their work to the board. This can lead to a negative impact on the bottom line and a slow but steady downward spiral of poor communication, wasted resources, and a lack of investment in marketing. Brand Finance bridges the gap between marketing and finance by providing experience across a wide range of disciplines and connecting brands to the bottom line.
