The Nairobi Securities Exchange's Growth Enterprise Market Segment (GEMS) is a board for small and medium-sized enterprises. The report, developed in association with the NSE, draws on interviews with officials and media coverage to tell the story of GEMS. This is part of a series of ACCA case studies on emerging capital markets. The Association of Chartered Certified Accountants (ACCA) is a global body for professional accountants, offering business-relevant qualifications and supporting its members and students in 170 countries. The Accountants for Business programme champions the role of finance professionals in organizations, shaping business strategy through financial understanding and seeking long-term success.