The smart finance function campaign, launched by ACCA in April 2014, showcases the good practices, challenges, and opportunities faced by corporate finance functions. The campaign explores how the quality of finance leadership, the adoption of breakthrough technologies, better people practices, and innovative thinking can transform the finance function. ACCA is the global body for professional accountants, offering business-relevant qualifications to people of application, ability, and ambition around the world. The organization aims to develop capacity in the profession and encourage the adoption of consistent global standards. ACCA's values are aligned to the needs of employers in all sectors and ensure that its qualifications and delivery meet the diverse needs of trainee professionals and their employers. The organization supports its 162,000 members and 428,000 students in 173 countries, helping them to develop successful careers in accounting and business, with the skills needed by employers.