The paper discusses the importance of both regulation and culture in promoting ethical behavior in finance. The roundtable discussion at ACCA in London in 2014 brought together regulators, economists, academics, and representatives from various organizations to explore ways to address the dysfunctional finance market and behavior that occurred after the financial crisis. The Association of Chartered Certified Accountants (ACCA) is a global organization that aims to offer business-relevant qualifications to people around the world who seek a career in accounting, finance, and management. The paper summarizes the discussions that took place at the roundtable and highlights the importance of promoting ethical behavior in finance.