The white paper "Better Lead Yield in the Content Marketing Field" discusses the importance of engaging content and multi-channel delivery in B2B marketing. The report states that B2B organizations are investing a significant portion of their budgets in content development, delivery, and promotion to generate leads, influence customer markets, and build brand presence. However, many companies are still in the early stages of developing effective content marketing strategies, processes, and best practices. The report emphasizes the need for marketers to become facile and efficient publishers and to create content that is relevant, credible, and customer-centric. B2B buyers and influencers are looking for peer-based communities and new sources of trusted content, so it is important for companies to focus on creating high-quality, engaging content that resonates with their target audience.
