The white paper "Getting in Sync with Mobile" by the Chief Marketing Officer Council highlights the importance of mobile devices in shaping customer behavior and engagement. The report emphasizes that mobile is not just another channel, but a customer engagement strategy that requires new thinking, platforms, and talent. It also highlights the impact of mobile on the customer journey, which is becoming increasingly nuanced. The report suggests that organizations need to address how customers want to engage with various devices at various times and in various formats. The sponsor commentary notes that mobile is changing the way people behave and that organizations need to adapt to these changes to remain competitive. The report also mentions that mobile devices are highly valued and always present, which brings a unique complexity that is not associated with other channels of engagement. Overall, the report emphasizes the importance of mobile in shaping customer behavior and engagement and highlights the need for organizations to adapt to these changes to remain competitive.
