The CMO Council's study from 2007 revealed that CMOs were primarily focused on executing marketing plans and strategies, serving as the brand ombudsman, and delivering competitive intelligence to the organization. However, in 2016, the role of the CMO has evolved into a business driver, change agent, and customer experience champion. CMOs are now responsible for the end-to-end customer experience and are seen as trusted members of the C-suite, with 69 percent of CMOs seeing themselves as such. The CMO's role has become more strategic, with 75 percent of marketers saying they will be responsible for the end-to-end customer experience over the customer's lifetime.
