The CMO Council's study, in partnership with SAP Customer Experience, examined the impact and opportunities of the General Data Protection Regulation (GDPR) on 227 senior marketing executives. The study found that many organizations were not fully prepared for GDPR, with many teams being hamstrung by more process, jargon, and complexity. However, there were also key opportunities for success, including the ability to reshape, retool, and reinvigorate data strategies. The study also established benchmarks for success and provided insights into the future of customer experience in a post-GDPR world.
