The report, "Identifying Opportunities to Secure the Trust in Brand Experiences," discusses the importance of trust in brand experiences and the cost of losing it. The report states that trust is often summarized as the cost of a data breach, but the true cost is the loss of customer trust, which can result in a loss of brand reputation and sales. The report suggests that security is an attitude, a strong posture starts at the top, systems get what they need, trust is proven every day, but lost in a moment, and the cost of the future cannot be consumer trust. The report also highlights the role of CMOs as new trust champions and provides executive perspectives on the topic.
