The report "MAKING CONTENT MARKETING CONVERT" discusses the challenges and opportunities of content marketing. The report states that enterprises spent $300 billion on global content marketing in 2019 to acquire business leads, influence customer specification and consideration, and educate and engage prospects. However, most companies lack the necessary strategies, competencies, and best practices to effectively engage their markets. The report also highlights the importance of having formal content performance metrics in place to measure effectiveness and calculate ROI. The report provides 10 authority leadership marketing essentials and best practices for lead lifecycle management.
