The CMO Council and BPI Network have conducted a research initiative with Daon to explore the critical role of authentication and identity verification in building better customer experiences and trust in today's digitally connected economy. The initial report, Authentication Frustration: How Companies Lose Customers in the Digital Age, highlighted the need to address consumer demands for simplified and secure authentication. The new report, Humanize and Optimize The Way You Recognize Every Customer + Contact, provides deeper insights into what companies can do to improve the digital experience around authentication and identity protection. The report is based on both consumer survey data and in-depth conversations with 12 leading executives and experts across security, identity, digital experience, and marketing.
