2018首届元洪国际产业园美食文化节【美食节】【美陈包装】

首届元洪国际产业园美食文化节The 1st Yuanhong International Food FestivalOCTOBER 22th, 2018ALL RIGHTS RESERVED CONTENTS2D DESIGNKey visual Poster Social media3D DESIGNLayoutRegions Night VisionSchedule Opening Daily ClosingSetting Schedule Utilities Security CleaningTeam StructureCompany IntroCREATIVEAGENDALOGISTICSStrategy Concept ThemeCONCEPTYuanhong International Food Festival | No. 2 BACKGROUNDYuanhong International Food Festival | No. 3名称：首届元洪国际产业园美食文化节 时间：2018年11月16日-11月20日 地点：福清市 两馆一中心(户外) 风格：专业化、国际化、智能化、高端精品 核心：“五个一”、饮食、文化NAME：The 1st Yuanhong International Food Festival DATE：Nov. 16th – 20th , 2018ADD：Two Hall and One Center, Fuqing, China STYLISH：Professional / International / Intelligence / High QualityCORE：“Five Ones” / Food / Culture 让我们先讨论当今美食节的场地设计与运营现状，国内的，和国外的。THE STATUS OF THE FOOD FESTIVAL.Yuanhong International Food Festival | No. 4 Thinking | 国内现状国内大多数传统美食节，只有食，没有美，更没有美食文化。无论是运营内容，还是美术风格，都不是我们想要的。只有食，没有美Yuanhong International Food Festival | No. 5 Thinking | 国内现状国内极少数美食节嘉年华厂牌，如伍德吃托克等，开始考虑年轻食客的审美，和国际最前沿的美食节操作运营，打造味蕾与视觉的盛宴。有美 / 有食 / 有享受我们要打造的设计方向。Yuanhong International Food Festival | No. 6 Thinking | 国外现状我们要打造的设计方向。 国外美食节，操作趋于成熟，不少西欧北美国家的美食节，创意大胆，内容与搭建都很新颖，更像是一场大型的味觉与视觉对撞的嘉年华。视频示例Yuanhong International Food Festival | No. 7CLICK TO PLAY丹麦2017年美食节 再看看，当今美食节的整体美术设计现状，不成熟的，和成熟的。THE STATUS OF THE FOOD FESTIVAL.Yuanhong International Food Festival | No. 8 THINKING | 美术视觉×不成熟的美食节视觉普遍存在的问题：过于本土化 配色低龄化 场景应用差√成熟的美食节视觉的优势：现代简洁 用色成熟 场景应用强 富有艺术感我们要打造的视觉方向。Yuanhong International Food Festival | No. 10 CONTENTSStrategy Concept ThemeSchedule Opening Daily ClosingSetting Schedule Utilities Security CleaningTeam StructureCompany IntroCONCEPTAGENDALOGISTICS2D DESIGNKey visual Poster Social media3D DESIGNLayoutRegions Night VisionCREATIVEYuanhong International Food Festival | No. 10 THINKING | 主题思考云此次美食节核心特色 —— 智能化 更是活动承办主力军 —— 京东云集即是动词，国际与当地美食的集聚又是名词，国际与当地美食的集市Yuanhong International Food Festival | No. 11 CONCEPTYuanhong International Food Festival | No. 12云 集国际五洲 & 当地特色美食 云集元洪 京东云以智能感概念打造 美食集市 Key VisualYuanhong International Food Festival | No. 13 Key VisualBadgeYuanhong International Food Festival | No. 14Ticket POSTERYuanhong International Food Festival | No. 15 POSTERYuanhong International Food Festival | No. 16 BILLBOARD DEMOYuanhong International Food Festival | No. 17 POSTERYuanhong International Food Festival | No. 18 BILLBOARD DEMOYuanhong International Food Festival | No. 20 HANDBOOKHandbookYuanhong International Food Festival | No. 20 CONTENTSStrategy Concept ThemeSchedule Opening Daily ClosingSetting Schedule Utilities Security CleaningTeam StructureCompany IntroCONCEPTAGENDALOGISTICS2D DESIGNKey visual Poster Social media3D DESIGNLayoutRegions Night VisionCREATIVEYuanhong International Food Festival | No. 21 LAYOUTYuanhong International Food Festival | No. 22 LAYOUT安检通道门头五湖四海能量馆主舞台鲜食馆元味觉醒立体字体育馆博物馆Yuanhong International Food Festival | No. 23 五湖四海WORLDWIDE国际美食体验 国际厨艺大师元味觉醒YUAN FLAVOUR福清特色美食中华厨艺一绝京东云馆JD CLOUD智能仓储配送 精装商品陈列 VIP休息区主舞台MAIN STAGE开幕式 日常演出 闭幕式鲜食馆FRESH HALL一条鱼 一块肉 一粒果能量馆ENERGY HALL一袋米 一桶油 饮料安检通道门头LAYOUT LAYOUT主舞台MAIN STAGE文化艺术中心京东云馆JD CLOUD鲜食馆FRESH HALL 卡路里大作战 CALORIE CHALLENGE能量馆ENERGY HALL五湖四海WORLDWIDE元味觉醒YUAN FLAVOUR厨艺大师中华一绝Y U N JI 入口ENTRANCE休闲区休闲区休闲区休闲区体育馆博物馆Yuanhong International Food Festival | No. 25 LAYOUTYuanhong International Food Festival | No. 26五湖四海WORLDWIDE国际美食体验 国际厨艺大师元味觉醒YUAN FLAVOUR福清特色美食 中华厨艺一绝鲜食馆FRESH HALL一条鱼 一块肉 一粒果能量馆ENERGY HALL一袋米 一桶油 饮料京东云馆JD CLOUD智能仓储配送 精装商品陈列 VIP休息区主舞台MAIN STAGE开幕式 日常演出 闭幕式休闲区RELAX AREA日常休息 用餐 互动休闲 REGIONSYuanhong International Food Festival | No. 27 REGIONSYuanhong International Food Festival | No. 28 REGIONSYuanhong International Food Festival | No. 30 REGIONSYuanhong International Food Festival | No. 30 REGIONSYuanhong International Food Festival | No. 31 REGIONSYuanhong International Food Festival | No. 32 REGIONSYuanhong International Food Festival | No. 33 REGIONSYuanhong International Food Festival | No. 34 REGIONSYuanhong International Food Festival | No. 35 REGIONSYuanhong International Food Festival | No. 36 REGIONSYuanhong International Food Festival | No. 37 REGIONSYuanhong International Food Festival | No. 38 REGIONSYuanhong International Food Festival | No. 40 REGIONSYuanhong International Food Festival | No. 40 REGIONSYuanhong International Food Festival | No. 41 REGIONSYuanhong International Food Festival | No. 42 REGIONSYuanhong International Food Festival | No. 43 REGIONSYuanhong International Food Festival | No. 44 NIGHT VISIONYuanhong International Food Festival | No. 45 NIGHT VISIONYuanhong International Food Festival | No. 46 NIGHT VISIONYuanhong International Food Festival | No. 47 CONTENTSStrategy Concept Theme2D DESIGNKey visual Poster Social media3D DESIGNLayoutRegions Night VisionSetting Schedule Utilities Security CleaningTeam StructureCompany IntroCONCEPTCREATIVELOGISTICSSchedule Opening Daily ClosingAGENDAYuanhong International Food Festival | No. 48 SCHEDULEOPENING开幕式Yuanhong International Food Festival | No. 50No.StartEnd