The report provides insights into the software market, including recent trends, public market analyses, CEO commentary, and key SaaS metrics. The report highlights the war for the most comprehensive marketing cloud, with Adobe's acquisition of Marketo being the latest move by a large consolidator in the space. Adobe's acquisition of B2B capabilities and its extensive offering in marketing, commerce, and adjacent verticals create cross-selling opportunities. The report also suggests that the large marketingcloud and PR software consolidators may target the social media space next. The report notes that the artificial intelligence and machine learning market is still nascent, but more and more large enterprises are seeking platform solutions that can address all of their AI/ML needs.
