TripSource, a mobile messaging platform, helps travelers make better decisions by reminding them of preferred suppliers. The platform sends timely and relevant messages only to travelers who can use them, resulting in a 90% increase in parking with the preferred vendor for Textron employees. The company’s parking-related savings more than doubled due to the platform’s influence on traveler behavior at the point of decision. Overall, TripSource has proven to be an effective tool for increasing traveler awareness and promoting preferred suppliers.
