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CMO Navigator - Fall '23 Edition is a bi-annual survey and report that focuses on the mindset, challenges, and strategies of North American marketing leaders in planning for the future. The report is developed by Dentsu and uses insights from Dentsu Consumer Navigator, which surveyed over 1000 US and 600 Canadian consumers. The report aims to measure the consistency or inconsistency between the concerns and optimism of CMOs and consumers on various topics. The report also explores the challenges faced by CMOs in media transformation and their evolving focus on emerging solutions such as original content production and virtual event sponsorship. The report also examines the sustainability efforts of CMOs and their alignment with consumer expectations. Finally, the report revisits the concept of "perceived" CMOs, who operate at the intersection of consumer needs and business needs, and examines their success and the reasons behind it.
