This report provides insights into the digital marketing trends for 2017. The first trend discussed is the rise of live video and influencer marketing, as seen in the success of Duck & Waffle Local's red duck campaign. The second trend highlights the increasing importance of the customer experience in marketing decisions. The third trend focuses on data and the need for actionable insights and compliance with regulations such as GDPR. The fourth and final trend explores the future of marketing technology, including AI, AR, and Alexa. The report also includes tips for staying ahead of industry changes and information about the authors and contributors.
